Paper weight, stock and coating guide
Find the paper that feels like your brand. A practical introduction to stocks, coatings, weight, and texture.
Think about the job first
A postcard needs stiffness. A folded brochure needs a stock that folds well. A letterhead should be compatible with its intended office printer. Choose the material around how the piece will be handled, written on, folded, or mailed.
Read weights in context
Point thickness, pounds, and grams per square meter describe different measurements. A 100 lb text stock is not equivalent to a 100 lb cover stock. Compare the full material description and samples instead of relying on a single number.
Choose the surface intentionally
Gloss adds shine and can increase apparent contrast. Matte provides a quieter surface. Uncoated paper absorbs ink differently and can feel more tactile. Soft-touch lamination adds a velvety layer, but writing, folding, and finishing compatibility should be confirmed.
Hold a sample when the feel matters
A sample kit helps you compare representative stocks and finishes. Samples illustrate appearance; confirm the actual production stock and availability for each order.
designXprint editorial guidance · Reviewed September 2026. Follow the exact specification attached to your selected product.